[et_pb_section fb_built=“1″ admin_label=“Header“ _builder_version=“4.25.2″ _module_preset=“b0942f8f-7ee0-432d-9cb4-b111bdfe1d7d“ background_image=“https:\/\/m.755.cz\/wp-content\/uploads\/2025\/12\/design-portfolio-08.jpg“ custom_padding=“8vw||8vw||true|false“ hover_enabled=“0″ collapsed=“on“ global_colors_info=“{}“ use_background_color_gradient__hover=“off“][et_pb_row _builder_version=“4.23.2″ _module_preset=“default“ max_width=“800px“ hover_enabled=“0″ locked=“off“][et_pb_column type=“4_4″ _builder_version=“4.23.2″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“][et_pb_blurb title=“Branding & Packaging“ use_icon=“on“ font_icon=“||fa||900″ icon_alignment=“center“ _builder_version=“4.25.2″ _module_preset=“2b20ef6b-2c59-4468-ac1f-aea4c456d8db“ text_orientation=“center“ hover_enabled=“0″ global_colors_info=“{}“][\/et_pb_blurb][et_pb_heading title=“Dianhong Tea House“ _builder_version=“4.25.2″ _module_preset=“33cd0e7b-5c3d-4c2c-9130-48aa03446097″ title_level=“h2″ title_text_align=“center“ title_text_color=“#FFFFFF“ custom_margin=“||10px||false|false“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“][\/et_pb_heading][et_pb_text _builder_version=“4.25.2″ _module_preset=“09ca55ae-4e9e-409b-9824-b450c05d7b7d“ text_orientation=“center“ hover_enabled=“0″ global_colors_info=“{}“]Revitalizing Dianhong Tea House\u2019s branding to emphasize its rich heritage and artisanal tea offerings, aiming to enhance market appeal and foster deeper customer connection through a cohesive visual identity.[\/et_pb_text][et_pb_button button_text=“Project Website“ button_alignment=“center“ _builder_version=“4.25.2″ _module_preset=“5d1f209b-b106-4934-80b9-ab703c5ce4a6″ hover_enabled=“0″ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Project Info“ _builder_version=“4.25.2″ _module_preset=“default“ hover_enabled=“0″ locked=“off“ collapsed=“on“ global_colors_info=“{}“][et_pb_row column_structure=“1_3,2_3″ _builder_version=“4.23.2″ _module_preset=“default“ hover_enabled=“0″][et_pb_column type=“1_3″ _builder_version=“4.23.2″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“][et_pb_heading title=“Project & Company Details“ _builder_version=“4.25.1″ _module_preset=“f271e131-5e70-44f4-bd6e-47d76b33763f“ custom_margin=“||10px||false|false“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“][\/et_pb_heading][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.23.2″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“][et_pb_text _builder_version=“4.25.1″ _module_preset=“2b3a25f8-120e-4b50-b300-2f7e02f4886e“ hover_enabled=“0″ global_colors_info=“{}“]<\/p>\n
Our mission was to rejuvenate the branding for Dianhong Tea House, crafting a visual identity that seamlessly blends the rich heritage of Chinese tea culture with modern design aesthetics. This comprehensive project included the creation of a new logo, packaging, and marketing materials to enhance brand recognition and appeal.\u00a0<\/p>\n
[\/et_pb_text][et_pb_heading title=“The Ask“ _builder_version=“4.25.1″ _module_preset=“aa5eda25-1af0-4ad1-9da1-b9aa21e8a5df“ custom_margin=“||0px||false|false“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“][\/et_pb_heading][et_pb_text _builder_version=“4.25.2″ _module_preset=“2b3a25f8-120e-4b50-b300-2f7e02f4886e“ hover_enabled=“0″ global_colors_info=“{}“]<\/p>\n
Dianhong Tea House needed packaging that not only protects and preserves the quality of their teas but also communicates the brand’s rich heritage and premium positioning. The design had to be visually appealing and functional, enhancing the overall customer experience.<\/p>\n
[\/et_pb_text][et_pb_heading title=“The Approach“ _builder_version=“4.25.1″ _module_preset=“aa5eda25-1af0-4ad1-9da1-b9aa21e8a5df“ custom_margin=“||0px||false|false“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“][\/et_pb_heading][et_pb_text _builder_version=“4.25.2″ _module_preset=“2b3a25f8-120e-4b50-b300-2f7e02f4886e“ hover_enabled=“0″ global_colors_info=“{}“]<\/p>\n
Conduct an audit of the existing website to identify pain points and opportunities for improvement in navigation, layout, and functionality and developed design concepts that incorporate the brand\u2019s visual identity, with a focus on clean, modern aesthetics and intuitive navigation.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Branding“ _builder_version=“4.25.2″ _module_preset=“default“ hover_enabled=“0″ collapsed=“on“ global_colors_info=“{}“][et_pb_row _builder_version=“4.25.2″ _module_preset=“8459ed85-22a0-4480-ab05-479e71f5314a“ hover_enabled=“0″][et_pb_column type=“4_4″ _builder_version=“4.23.2″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“][et_pb_image src=“https:\/\/m.755.cz\/wp-content\/uploads\/2025\/12\/design-portfolio-03.jpg“ title_text=“design-portfolio-03″ force_fullwidth=“on“ _builder_version=“4.25.2″ _module_preset=“default“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,2_3″ _builder_version=“4.23.2″ _module_preset=“default“ hover_enabled=“0″ locked=“off“][et_pb_column type=“1_3″ _builder_version=“4.23.2″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“][et_pb_heading title=“Brand Identity“ _builder_version=“4.25.1″ _module_preset=“f271e131-5e70-44f4-bd6e-47d76b33763f“ custom_margin=“||10px||false|false“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“][\/et_pb_heading][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.23.2″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“][et_pb_text _builder_version=“4.25.2″ _module_preset=“2b3a25f8-120e-4b50-b300-2f7e02f4886e“ hover_enabled=“0″ global_colors_info=“{}“]<\/p>\n
Created visually appealing graphics and videos that align with the brand\u2019s aesthetic, enhancing the overall look and feel of social media profiles. Developed a content calendar featuring a mix of educational posts, product highlights, customer testimonials, and behind-the-scenes content to engage and inform followers.<\/p>\n
Implemented strategies to increase interaction, including contests, Q&A sessions, and user-generated content initiatives.<\/p>\n
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The redesigned packaging showcases a minimalist yet refined aesthetic, emphasizing clean lines and premium materials. Each tea variant is distinguished by its own unique color and illustrative motif, celebrating the diversity of flavors and origins. The packaging not only protects the tea but also serves as a beautiful display piece, enhancing the overall customer experience.<\/p>\n
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Package Designer<\/p>\n
[\/et_pb_text][et_pb_heading title=“Contribution“ _builder_version=“4.25.2″ _module_preset=“aeced195-f4b1-4470-ab83-033a9907272b“ title_text_color=“gcid-primary-color“ custom_margin=“||0px||false|false“ hover_enabled=“0″ locked=“off“ global_colors_info=“{%22gcid-primary-color%22:%91%22title_text_color%22%93}“][\/et_pb_heading][et_pb_text _builder_version=“4.25.1″ _module_preset=“2b3a25f8-120e-4b50-b300-2f7e02f4886e“ custom_margin=“||40px||false|false“ hover_enabled=“0″ global_colors_info=“{}“]<\/p>\n
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Package Designer<\/p>\n
[\/et_pb_text][et_pb_heading title=“Contribution“ _builder_version=“4.25.2″ _module_preset=“aeced195-f4b1-4470-ab83-033a9907272b“ title_text_color=“gcid-primary-color“ custom_margin=“||0px||false|false“ hover_enabled=“0″ locked=“off“ global_colors_info=“{%22gcid-primary-color%22:%91%22title_text_color%22%93}“][\/et_pb_heading][et_pb_text _builder_version=“4.25.1″ _module_preset=“2b3a25f8-120e-4b50-b300-2f7e02f4886e“ custom_margin=“||40px||false|false“ hover_enabled=“0″ global_colors_info=“{}“]<\/p>\n
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Revitalizing Dianhong Tea House\u2019s branding to emphasize its rich heritage and artisanal tea offerings, aiming to enhance market appeal and foster deeper customer connection through a cohesive visual identity.Our mission was to rejuvenate the branding for Dianhong Tea House, crafting a visual identity that seamlessly blends the rich heritage of Chinese tea culture with modern […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/m.755.cz\/index.php?rest_route=\/wp\/v2\/pages\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/m.755.cz\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/m.755.cz\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/m.755.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/m.755.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29"}],"version-history":[{"count":1,"href":"https:\/\/m.755.cz\/index.php?rest_route=\/wp\/v2\/pages\/29\/revisions"}],"predecessor-version":[{"id":53,"href":"https:\/\/m.755.cz\/index.php?rest_route=\/wp\/v2\/pages\/29\/revisions\/53"}],"wp:attachment":[{"href":"https:\/\/m.755.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}